Tag Archives: online

Are two shops better than one?

I sort of fell into making my cup cozies. I love doing it, they’re silly and fun and I love making people laugh but I also like to make other things. I’ve got this growing stash of adorable fabrics and a hunger to try tons of patterns. I learn a little tip or trick with each one and I love trying something new. As a result I have a bunch of great coin purses, clutches, bags, various cozies and other things lying around.

When I added some of those things to my shop they just sit there. They get views, people <3 them but I never had anyone bite. I think selling bags or purses on Etsy is super tricky. There are so many people with awesome designs or awesome fabrics or awesomely designed bags made with awesome fabrics.

So instead I sell them in person. Initially I wanted an item I could sell in the cup cozy ‘off season’ so I could sit at craft tables in nice weather and meet other creative types. The funny part is many of the people in person fall in love with all my fabrics and accessories and usually ask me what the cup cozies are.

So does anyone juggle 2 online shops? Do they sell similar items? I feel like I’ve got dual personalities with such different items on the go. How do you drive traffic to your other shop?

For now I’ll just stick with my current system but I wanted to ponder out loud. Thanks for listening.